Course curriculum
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            1
Chapter #1
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1. Sales Training - Introduction, Purpose, and Objectives
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2. Foundation - Intention
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3. Relationship Management
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4. Self Discipline and Goals
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5. Skills List
 
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            2
Chapter #2
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6. Features and Benefits Part 1
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7. Features and Benefits Part 2
 
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            3
Chapter #3
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8. LAMA Overview
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9. The LAMA Technique 4 Steps
 
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            4
Chapter #4
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10. Types of Questions
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11. Questions That Don't Work
 
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            5
Chapter #5
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12. Prepare for Presentations
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13. Determine the Needs
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14. All About Money
 
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            6
Chapter #6
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15. Handling Objections Intro
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16. Most Common Objections
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17. Three Ways - 1-Emotional
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18. Three Ways - 2-Demonstrational
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19. Three Ways - 3-Logical
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20. Six Ways to Close
 
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            7
Chapter #7
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21. Wrap Up and Completion
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22. What Happens Next, Review, & Mistakes
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23. Course Summary and Motivational Story Close
 
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